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Thursday, April 26, 2018

CONFLICTED

I have LOTS to say, but Blogger isn't really where I'm being heard these days. There are some stories I would like to tell in a longer format, for sure, but it is tough to promote what I feel is the "NEW" garment district, without scaring some people away.

Basically, it is not really easily shoppable by the tourist or casual shopper anymore.  Now, you pretty much need an action plan, and a real understanding of what materials and tools you can work with. The offerings use more industry lingo than ever before, so now you'll need a lexicon or a patient ear to guide you through. Stores are moving on, moving up, moving out, inventory is changing... but their social media presence is BOOMING!  Why?  Instagram, Facebook, and websites can be a great and relatively low cost way to show people what you've got... that is, if they're listening/looking.

What does this change for me?  Well, my map offerings remain, with updates on new locations and changes... but I think I have to create map "paths" for creatives to follow, to achieve the best outcomes. Buying fabric online is an entirely new challenge, which, when successful, if wonderful!  But when it isn't...  Well, you know.

Recent feedback from people who have long followed my blog tell me that they are looking for more of the district news, events, New York tidbits and enthusiasm I consistently shared on this blog over the years.

I can do that. But here's the deal:

If you enjoy the blog, let me know by sending me an email or commenting on the post, so I have inspiration to keep going.  Interact, please. Deal? 

Look for new map offerings shortly! By 4/30/18, for sure.

Smooches!