Sunday, April 6, 2008

NYC Trim Store Review: Daytona Braids & Trimmings

Address: 251 W. 39th Street (near Eighth Ave.), New York, NYC
Phone: 212-354-1713
Hours: Monday-Friday 9:00 a.m. - 6:30 p.m.; Saturday 9:30 a.m. - 5:30 p.m.
Online store: Daytona Trimming
Best for: Eclectic trim selection, very reasonably priced

If you're shopping at Daytona Braids & Trimmings and happen to notice some movement in the air conditioning pipes overhead, do not panic and immediately recall the news footage you saw of rats overtaking a Manhattan fast food joint. It's only Ric, the friendly orange tabby cat who lives there and keeps watch over the store. Or it could be his brother Rac, who's equally affectionate. Ric and Rac are two good reasons to shop at this trimming mainstay in the garment district, but the hundreds of yards of braid and trim at reasonable prices are why you'll want to come back to Daytona again and again.

Ric the cat (above) patrols Daytona, stopping to allow customers to pet and ooh and ah over him. Gotta love a store with not one but two cats.

I first came here looking for a suitable drawstring for my anorak and found an entire wall of cords in all widths, colors and textures. Looking for ric-rac or braids? There's an unbelievable selection, again in every size and color. I was wowed by all the different kinds of elastic trims they have; this is the definitely the place to go to buy finishing touches for your knits and lingerie. And Daytona also has a worthy array of fancy trims, laces and ribbons—I picked up some Anthropologie/Free People-style trims for my daughter to decorate her Gap tank tops, plus some gold trim for a navy-and-white dress I plan on making.

You'll find a decent selection of out-of-print McCall's patterns, buttons, zippers and other fasteners at Daytona; plus notions, including hard-to-find Klassé sewing machine needles. Upstairs there's 15 to 20 different brands of yarn along with embroidery and needlework thread (and accompanying notions, like knitting needles).

The service at Daytona is pleasant and eager to serve. A young staffer followed me around with a basket and a pair of scissors as I pointed out trims and cords for her to cut. The store is small but well-stocked. I could have easily spent an hour here just taking it all in and cataloging it in my head for future reference. For price and selection, I consider Daytona Braids & Trimmings a must-visit store in the garment district.

Out-of-print McCall's patterns (a quick look led me to believe it was mostly early 90s patterns) in a bin in front of spools of ric-rac.

A wall of ribbons and trims at Daytona.

I couldn't get over how many varieties of elastic Daytona stocks. I think I spent 20 minutes alone just considering the different types of foldover elastic.

In case you're interested, there's plenty of yarn and needlework supplies upstairs at Daytona.


  1. Definitely worth the trip, and I seem to be able to find basics (elastic, webbing, etc.) there faster than at other places in the city. They're always well stocked. 2010 and Ric is still going strong, BTW!

  2. I'm looking for wide (8") stretch lace. I need it to trim a table skirt for my daughter's wedding reception food table. Do you have any idea where in the garment district I should start looking? I don't know what the profile options are so I'll do anonymous and put my email address. Thank you

    1. Stretch lace is very easy to find, and stretch lace with a border edge is also easy to find, in yardage form. If you want a trim, you can certainly find some great ones that are wide, but maybe not 8", specifically. Daytona is a good place to ask, as are places like Fabrics & Fabrics, Spandex House, M&J, etc. Is there a particular reason why you would want a table skirt trim to stretch?

  3. Hi there! I was wondering if you know of a GD store that might sell decorative/lace zippers? Thanks in advance!

    1. My answer is a bit unconventional. For the home sewer, there are many places that sell novelty zippers, but they are typically designed for looks, not performance. If you want a lace or decorative zipper that performs well, my advice to you is to go to SIL (38th Street, near 8th Ave) and buy a mesh tape zipper, which is nearly invisible, and just decorate the tape as you wish. Otherwise, there are some great novelty choices at Botani, Pacific Trim, and Daytona. Rhinestone, water repellent, all kinds of ideas... If no luck through these sources, try the home sewing vendors or, who definitely has them.

  4. Very informative post. i want to buy products in this shop. thanks for sharing this post.
    african fabric wholesale, Guipure Lace


I welcome and encourage your comments. Please note that I do reserve the right to delete any comment I deem inappropriate for any reason whatsoever without consent.