[03/12: CLOSED. I'm sad. Leaving this review up as a memorial to a fine old store.]
Address: 28 W. 38th St., between 5th and 6th Avenues, New York, NYC
Hours: Monday - Friday, 9 am - 5 pm
Online store: n/a
Best for: Grosgrain ribbons, satin ribbons, velvet ribbons and lots more ribbons and trims in a store that's been around since "Mad Men" days and looks it
I admittedly contradict myself when it comes to retail: I want my Jo-Ann Fabric stores to be brand-spanking new and big, but I want my garment district stores to look like venerable institutions, just like So-Good Ribbons' shop in the garment district area. Who cares about a little dust when the prices are as good as these? There are rows and rows of grosgrain, satin, velvet and embroidered ribbons in every color and design imaginable. (No petersham though, drat.) I've been shopping for ribbon at So-Good since 1990 and it's always the first place I think of when I need lots of ribbon or a ribbon in special colors.
I popped in there last week to buy some 3-inch striped ribbon in the colors of the university my niece will be attending; I'm going to use it to decorate a fleece throw I'm contributing to her dorm room. I happened to have some other ribbon in my hand when I went to pay, but I told the person at the register I only wanted the 3-inch ribbon. "What the heck, I'll give you some of this other one anyway," he said cheerfully, and he cut off two yards of it for me. Free! It was really nice ribbon too. And I didn't even identify myself as someone who blogs about the garment district. Can you imagine this kind of generosity happening at a fabric chain store?
Don't be put off by So-Good's small size or disorganized appearance when searching for ribbon. The staff is very helpful at finding what you need and accommodating special orders. They have binders filled with swatches of ribbons in every shade.