If you've been in the NYC subway lately, and seen all of the Thinx ads, you will soon understand why I am sharing this post again, originally dated July 10,2014. It was clear, even then, that this idea had "legs"!
Last night (in 2014, of course), I attended the Future of Fashion event presented by Be Social Change, and hosted by the WIX lounge in Manhattan. It was eye-opening, to say the least.
The panelists at this event participated in a healthy discussion about sustainability, the impact of new technology on the industry, and the ever-changing products, consumers' desires, behaviors, and shopping choices. One thing is for certain. Everything is changing.
There is really too much to say about the event here, to truly express it in a way that will make sense to you as the reader, because, honestly, this event was about EVERYTHING, all at once. We talked bout unfair labor practices in factories, about the environmental impact of our clothing choices, about durability, about dyes, about all of the things we don't know...
One of the most dynamic panelists featured last night is the founder of a very interesting brand called THINX. Of everything I saw/learned about last night, this one really stuck. You've gotta check out the link to see what they are all about.
A great example of the seismic changes happening in the industry offered by a panelist, was the incredible financial loss JC Penney suffered after revamping its image. He gave some specific reasons and dollar amounts lost associated with some specific moves the company made, but the final $2 Billion of that number? Vanished. Items not purchased by customers who just went elsewhere, or just decided they didn't need the items. Who knows? There is no data to prove where those specific customers went. They just didn't care what was changing at JC Penney. They've got plenty of other choices, or they can simply keep their money.
Other panelists weren't offering statistics or numbers specifically, but actually harnessing some pretty amazing missions into their work. Now, I can't adequately convey what made all of this so exciting to me, but here's a bit of a taste of what it was like to meet and learn about the work of one the dynamic panelists, "An Underwear Activist":
Last night (in 2014, of course), I attended the Future of Fashion event presented by Be Social Change, and hosted by the WIX lounge in Manhattan. It was eye-opening, to say the least.
The panelists at this event participated in a healthy discussion about sustainability, the impact of new technology on the industry, and the ever-changing products, consumers' desires, behaviors, and shopping choices. One thing is for certain. Everything is changing.
There is really too much to say about the event here, to truly express it in a way that will make sense to you as the reader, because, honestly, this event was about EVERYTHING, all at once. We talked bout unfair labor practices in factories, about the environmental impact of our clothing choices, about durability, about dyes, about all of the things we don't know...
One of the most dynamic panelists featured last night is the founder of a very interesting brand called THINX. Of everything I saw/learned about last night, this one really stuck. You've gotta check out the link to see what they are all about.
A great example of the seismic changes happening in the industry offered by a panelist, was the incredible financial loss JC Penney suffered after revamping its image. He gave some specific reasons and dollar amounts lost associated with some specific moves the company made, but the final $2 Billion of that number? Vanished. Items not purchased by customers who just went elsewhere, or just decided they didn't need the items. Who knows? There is no data to prove where those specific customers went. They just didn't care what was changing at JC Penney. They've got plenty of other choices, or they can simply keep their money.
Other panelists weren't offering statistics or numbers specifically, but actually harnessing some pretty amazing missions into their work. Now, I can't adequately convey what made all of this so exciting to me, but here's a bit of a taste of what it was like to meet and learn about the work of one the dynamic panelists, "An Underwear Activist":
