Monday, August 28, 2017

How I won the lottery (and asked about buttonholes)

** Originally posted 5/12/13 - updated because I'm thinking about buttonholes now again...

Seth Godin, currently the world's most successful blogger, gave a talk at The New School's Creative Mornings Series on Friday, and, geek that I am, I was BEYOND eager to attend.  Not only that, but I knew that I would be eligible to register for free tickets last Monday at 11AM, so I logged in at 3 seconds before 11, and dove in.  Did I get a ticket?  Yes.  And so did my best friend (who was equally psyched about it).  The event "sold" out in 45 seconds.

45 seconds! As an audience, we were praised for our "skill", but I think we were just the people who cared the most.


So, my friend and I sat in the front row, listened with focused attention to his talk, and only one burning question stayed in my mind from start to finish.  Yes, I listened to the challenges of the new economy, creative thinking strategies, workplace philosophy, and all of the other pithy insights he had to share, but...

Creatives, you know what that question is, don't you?

"Where'd ya get that jacket????"

So, did it come from a store that way, did he find a pretty sedate suit jacket and commission someone to jazz up the lapel, change the lining, and create a bold rainbow of multicolored buttonholes of which any web designer would approve?  Not only were the buttonholes cool, the color combination was particularly good.

There was a brief Q&A, when all questions were about business, and then an informal, seated-on-the-edge-of-the-stage Q&A, when I  scurried up to ask my question.

"There's a little store in the East Village," he said, "where they take these jackets from somewhere that are going to be thrown out, and do things like this to them.  I just saw it, and liked it."

Perfect. Nice upcycle, Seth.



  1. So I wonder what they do, remove the original buttonhole thread and do the new ones by hand?

    It looks a bit added-on to me, but I've gotten different colored buttonholes at Jonathan Embroidery on shirts (never a jacket) and it can be a cool look.

  2. I think the buttonholes are probably sealed, and then newer, bigger buttonholes are made. They looked machine done, but bigger/bolder.


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