SHINDO USA Co. - The company is more than ribbons, but ribbons are enough for this store!

You know the saying, "If you have to ask, you probably can't afford it..."?

Looks like a chain, but is actually a fiber cord!

While you do have to ask at SHINDO, much of their merchandise is quite affordable. Previously mentioned on this blog in 2011, (see previous post for info, which remains up-to-date) it is easy to forget about this one, since it is a bit off the beaten garment district path.  There is no swatching, but photos are allowed.

Lovely denim trim

This huge Japanese company is much bigger than just ribbons, but this store location on 36th Street is mostly ribbons and trim.

SHINDO USA Inc.

162 West 36th Street

New York, NY 10018

212-868-9311

www.shindo.com

Another Nifty Trim Store: Shindo on W. 36th

Address: 162 W. 36th Street, New York, NYC (between Broadway and Seventh)
Phone: 212-868-9311
Hours: Mon-Fri: 9 a.m. - 5 p.m.; closed weekends
Online store: n/a
Best for: All sorts of trims for sportswear

If you sew a lot of sportswear you should definitely schedule a trip to Shindo on W. 36th Street in the Garment District. They have the best selection of sportswear applications—braids, piping, tape, cord, etc.—that I've seen in NYC. I was also fascinated by their foldover wool braid in a rainbow of colors and super soft; this could add such a sharp finish to fall jackets, sweaters and outerwear. Shindo carries ribbons and lace and other trims as well, but unless you're looking for a specific color you can find these items at lower prices elsewhere in the Garment District. I found the staff to be pleasant and helpful (which is important because no price or content information is displayed), and I always appreciate a well-lit store in this area. Worth checking out.

Soft foldover wool braid in loads of colors.

Extra points for the cool window display! (Mannequins wrapped in ribbon.)