SHINDO USA Co. - The company is more than ribbons, but ribbons are enough for this store!

You know the saying, "If you have to ask, you probably can't afford it..."?

Looks like a chain, but is actually a fiber cord!

While you do have to ask at SHINDO, much of their merchandise is quite affordable. Previously mentioned on this blog in 2011, (see previous post for info, which remains up-to-date) it is easy to forget about this one, since it is a bit off the beaten garment district path.  There is no swatching, but photos are allowed.

Lovely denim trim

This huge Japanese company is much bigger than just ribbons, but this store location on 36th Street is mostly ribbons and trim.

SHINDO USA Inc.

162 West 36th Street

New York, NY 10018

212-868-9311

www.shindo.com

Buying Ribbons in the Garment District: Mokuba on W. 38th

Address: 137 W. 38th Street, New York, NYC (between Broadway and Seventh)
Phone: 212-869-8900
Hours: Mon-Fri: 9 a.m. - 5 p.m.; closed weekends
Online store: n/a
Best for: Luxury silk ribbons, cords and fine embellishment

Mokuba brings a bit of Japanese retail serenity to the Garment District.

This post was written in June 2011, but has since been heavily edited by me (Mimi), after talking to the staff in depth and developing an understanding of their products.

Offering a nearly endless supply of silk ribbons from Japan, Mokuba on W. 38th in New York City is your kind of place. The silk ribbons here are just stunning. The staff is excellent at pointing out Mokuba's similar options in more affordable prices, and there is a lot to see beyond the silk offerings. You'll find grosgrain, petersham, cording, twills, leather, velvets, and more here.

Bottom line: Worth checking out just to expand your knowledge of what high-end Japanese ribbons look like, and the staff is respectful, patient, and friendly. If you're looking for inexpensive ribbons on a budget, stick with So-Good Ribbons, Pacific Trimmings and Daytona Braids and Trims. (Note added by Mimi): You should also be aware you are comparing apples to oranges when it comes to buying inexpensive polyester ribbons elsewhere, and going for the high-end products this store offers.  Visit the store to learn more.

Just a small portion of all the stretch ribbon offerings you'll see here.

Beautiful pleated silk ribbons. You can feel the quality in these.

Another Nifty Trim Store: Shindo on W. 36th

Address: 162 W. 36th Street, New York, NYC (between Broadway and Seventh)
Phone: 212-868-9311
Hours: Mon-Fri: 9 a.m. - 5 p.m.; closed weekends
Online store: n/a
Best for: All sorts of trims for sportswear

If you sew a lot of sportswear you should definitely schedule a trip to Shindo on W. 36th Street in the Garment District. They have the best selection of sportswear applications—braids, piping, tape, cord, etc.—that I've seen in NYC. I was also fascinated by their foldover wool braid in a rainbow of colors and super soft; this could add such a sharp finish to fall jackets, sweaters and outerwear. Shindo carries ribbons and lace and other trims as well, but unless you're looking for a specific color you can find these items at lower prices elsewhere in the Garment District. I found the staff to be pleasant and helpful (which is important because no price or content information is displayed), and I always appreciate a well-lit store in this area. Worth checking out.

Soft foldover wool braid in loads of colors.

Extra points for the cool window display! (Mannequins wrapped in ribbon.)