Showing posts with label elastic wonder. Show all posts
Showing posts with label elastic wonder. Show all posts

Monday, August 26, 2013

Different name, but the same...

Walking along 38th Street, you'll notice  a new sign.


Elastic Wonder, Inc.
247 West 38th Street
NY, NY 10018


(212) 997-7779

For just three weeks now, Elastic Wonder has been open to the public.  I was greeted warmly by the proprietor and shown around, while they continue to work on stocking the floor. It looks new and unfinished, with a casual, no-nonsense group of fabrics, in an array of happy colors. Selling fun spandex prints, plenty of powernet, and other stuff that stretches, Elastic Wonder appears to be new on the scene.

A delightfully colorful velvety spandex fabric, better experienced in person than in a quick iPhone pic.


But are they?

Nope.  

Here's the challenge of NY Real Estate.  Let's say you get a 10 year lease on a great space, but no longer have a tenant?  You occupy that space yourself, because breaking a 10 year lease is ridiculously expensive in NYC.  Who owns Elastic Wonder?  None other than Spandex House.  Same prices and quality, too.  So, there ya go.

Another way to look at it...




Wanna get your powernet without climbing three flights of stairs?  At the same price?  Here ya go.